Optimize the message size

Why?

The size of your message is essential for a successful e-mailing campaign.
Indeed, a message that is too heavy will:

  • significantly slow down your sending process
  • increase the time it takes to download the message (this may generate a potential irritation!)
  • increase the probability of your spam classification 
  • reduce the quality of the opening statistics in the tracking (see this article)

 

For all these reasons, it is strongly recommended to reduce the size of your message as much as possible.

A significant weight is, in 95% of cases, due to images included in the mail.
These local images must be added to the email to make them visible to your recipients.
The solution to reduce the size of your message is to transfer your local images from your PC to a website. The image being hosted on a website, it does not need to be included in the email because all recipients have access to it.
Notice that it is not for nothing that all the big names in online commerce send you messages with hosted images (check your mailbox!).

 

How to optimize?

It's very simple: when local images are detected, OxiMailing indicates it to you via this button in the "Message" section:

 

Just click on it, OxiMailing takes care of everything.

Once the optimization is complete, your message remains the same while being greatly lightened!

 

You cannot comment on this entry