How to view the tracking report?
To view the tracking report, click on "Results" (on the left of the main screen) then "Report" :
What is it?
These are the "graphical" reports of the results of your campaign. The following data (among others) are displayed in graphical form:
- The number of recipients
- The number of openers (different people)
- The number of clickers (different people)
- The number of unsubscribers
- The number of clicks
- The evolution of the number of clicks and openings over time
- The message transfer index
- The reactivity rate
- Country of origin
- Main languages
- Email Tools
- Operating systems
Click Mapping
On this screen, the main click rates on your message are shown. Each clickable area of your message is associated with a color to determine the "hot spots" of your message (the most clicked areas).
Use this tool to determine what prompts the user to click on a particular link in your message.