How can I find royalty-free images to illustrate my campaigns?
The results of your e-mailing campaigns depend on many parameters.
The visual quality of your message is part of it: in addition to giving a professional image of your company/organization, a visually successful campaign will encourage your recipients to create more positive actions (clicks, transfers...) that will further improve your reputation as a sender and therefore your results.
But not everyone has the skills of a graphic designer. You then have two options:
- Hiring a professional: this is the ideal solution, unfortunately, it may require an investment of time and money that you may not be able to afford.
- Make your own design: it is the most economical solution, but it requires that you be assisted in your approach by quality tools so that you do not spend all your time on it (it is probably not your job!).
For the first option: contact our design department!
For the second one: don't worry, we have everything we need:-)
OxiMailing has many tools at your disposition, such as, for example:
- its template gallery (fully customizable)
- an integrated image editor (resize, crop, modify images directly from OxiMailing)
- an access to a library of several hundred thousand royalty-free images.
This article will focus on the last one.
"Royalty-free" images?
When you insert images into your creations, you must ensure that you have the rights to use them. Some images, such as those on the Internet, are subject to restrictions on their use. You do not necessarily have the right to use them in your creations, especially if they have a commercial purpose!
The solution: royalty-free images. These images can be used in your messages without any particular constraints (even for commercial publications).
How does it work?
Thanks to a partnership with Pixabay.com, we offer you free access to an image database of several hundred thousand references!
To use it, it's very simple. An example in the Responsive editor:
- Insert a block containing an image (single image or column block).
- Click on the pencil image.
- Select "Image Library".
- In the search box, enter some criteria and choose the image that is right for you!
You can then modify the image at your convenience using the editor!
In video (in french, sorry !) :